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Canada Launching $100 Million ‘Nuanced’ Cannabis Education Campaign

Canada’s federal cannabis law, which legalizes adult use of cannabis nationwide, sets aside considerable resources for public safety campaigns and law enforcement training programs. Aimed at preventing and reducing anticipated harms like drug-impaired driving and teen drug abuse, these programs are a major part of Canada’s approach to legal weed, and sticking points for legalization skeptics.

But there’s reason to be skeptical of drug education efforts, especially in societies where cannabis use is popular, increasingly mainstream and, like Canada, legally ratified. Recognizing this to be the case, Health Canada, the government organization responsible for cannabis education, is experim...


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